Our assignment was to enhance the market presence of a well-established brand by introducing an innovative product. The objective was to identify a product that addressed a gap in their offerings or positioned them uniquely against competitors. In selecting Sun Bum as our brand, our focus was on augmenting their product diversity through the introduction of a self-tanning product.

Assuming the role of the creative strategist, my responsibility was to visually actualize this concept across various design platforms, including product design, media presentations, and print materials. My strategic approach aimed to seamlessly integrate the new self-tanning product into Sun Bum's existing brand identity, ensuring a cohesive and compelling visual narrative across all communication channels. This endeavor required a mature and nuanced understanding of design principles and branding strategies to effectively elevate the brand's portfolio.