Stella Co.

Stella Co. arose as a beacon of clean beauty, propelled by the founder's profound discontent with the prevailing lack of ethical ingredient sourcing pervasive in the beauty industry. With a resolute commitment to crafting beauty solutions that are truly inclusive, the brand embarked on a mission to rectify this pervasive gap. Pioneering the paradigm of clean beauty, Stella Co. unabashedly affirms that each of its products meticulously aligns with the unwavering principles and exacting guidelines of this transformative movement.

Mission Statement: Clean Beauty Doesn’t Have To Be Hard To Find.

In conceptualizing the visual identity of this brand, I gravitated towards a fusion of traditional design principles and strategic application of psychological tactics. The deliberate selection of green as the primary color aligns with the principles of psychological color theory, leveraging its association with cleanliness. The incorporation of an off-white hue serves to symbolize purity and cleanliness. Secondary colors were introduced systematically to infuse vibrancy and visual appeal into the overall aesthetic of the brand. This meticulous approach to color selection contributes to the brand's professional and scientifically grounded visual representation.
For the vibe of this brand I aimed to encapsulate the invigorating sensation akin to a post-beach day shower—an experience that embodies unparalleled purity and cleanliness. It is my aspiration that consumers entrust Stella Co. with the assurance that the products they apply to their skin are not only safe but also devoid of any potential harm. This vision seamlessly aligns with the prevailing "Clean Girl Beauty" trend, emphasizing products that seamlessly integrate with the skin rather than forming a discernible layer atop it. Moreover, the introduction of skincare offerings is intended to foster a transcendent purchasing experience, establishing a global pattern of consumer confidence and satisfaction.
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Stay There Brow Gel

Bronze Gloss Cream Bronzer

Probiotic Moisturizer

Pure Silk Pressed Powder

Pure Glow Essence

Illuminating Setting Powder

Pearl Skin Foundation

Everline Pencil Liners

Radiant Sun Pressed Bronzer

Natural Lip Cremes

Daily Lash Mascara

Diamond Lust Lip Toppers

Always On Setting Spray

Aqua Concealers

Glazed Highlighter

Natural Beauty Pressed Blushes

When designing the components for stella co's products. I wanted to have a clear differentiator between the skincare and beauty products. hence the use of the sage green for any cosmetics and white for skincare products. products designed using adobe dimension.
In formulating Stella Co.'s social media strategy, I aimed to create a cohesive blend of product and lifestyle visuals on their Instagram feed, moving beyond conventional marketing. The goal is to foster a community, utilizing Instagram as a vital channel for brand communication. Going past product showcases, the strategy integrates curated lifestyle images to convey the brand's essence authentically. Additionally, occasional consumer stories humanize the brand, allowing real experiences to shine. This transforms Stella Co.'s Instagram into a dynamic tapestry, resonating personally with the audience. Beyond transactions, the approach builds a connection, envisioning Stella Co.'s Instagram as a space where brand and consumers converge, forging a genuine community and leaving a lasting impression.
Create a clean and simple website design that aligns with Stella Co's aesthetic.